Landing pages: What are, what they are, how to use them?

L’ topic that we want to raise today is that of landing pages.

The interest in dealing with this topic stems from the fact that they had, this weekend, an interesting comparison with a dear friend.

What are?

First let's start by saying that talking about landing page you enter, inevitably, in the mysterious world of SEM (Search Engine Marketing) which is nothing if not a branch of marketing applied to the web.

Landing pages are literally “Landing Pages” ie web pages on which they fall to the users looking for a product or service.

They are usually made with eye-catching graphics or links that refer to the product or service you are looking.

It is customary that the landing pages are used primarily, but not only, defined by pay per click advertising. (The best example of Pay per Click is Google Adwords).

What are?

As we all know the advertising not only uses traditional channels such as television, radio and printed, but also the Web.

As mentioned in our other articles, the network is now an excellent and valuable tool for the promotion of products and services and its use increases dramatically from year to year. Therefore, When it comes to web marketing, can not be apart from mentioning the so-called. landing pages.

Making a good ad campaign does not mean the network to focus its attention exclusively on creating the same, but it is certain that, along with other tools, le landing pages, can be a valuable means to achieve its objectives.

How to use?

The hardest thing lies in understanding how to use and optimize these pages.

In our view there are no rules or techniques that apply to everyone and everything, although we believe that there are some basic precautions you should follow:

• Avoid bouncing users. Often, surfing the net, users “Atterrino” on a specific page. A landing page should not entice the well-structured ‘user to exit the same. This means that the page on which you “land”, l’ hypothetical customer, should be as clear as possible, Easy to use and which affords the opportunity to buy the product / service in a simple and intuitive. In this regard it would be good to avoid, when possible,postpone links to other pages and anything else that may distract your attention.

• Content Optimization. A well-written content, well structured and easy to read is fundamental to the achievement of. The content must also be consistent with what is indicated in’ advertisement. If you have been found for a specific keyword, a banner or other, it is good that the content is clearly visible on your page.

• Highlight the product / service. The customer who has landed on your page, probably is really interested in the product / service offered. A good presentation is crucial for the next step ie the purchase. Therefore, the tools can be used are of various kinds: a good photo gallery, an explanatory video, attractive graphics, a professional presentation of the product etc..

• Compatibility with most platforms: How many times have you happened to browse and find the sites that require the installation of some programs for a fully? Pictures with the classical x sure this we can see? Web pages very slow to open?. The first thing is to do is close the page and continue their search elsewhere. For this reason it is advisable to pay attention to accessibility of landing pages arranged in a simple way that is compatible with many platforms as possible.

These are some of the suggestions that we believe should be given for the construction of an appreciable landing page. But it would be simplistic to think that everything can be limited only to this. On the other hand, as anticipated, a good marketing campaign can not go beyond the mere implementation of some pages landig, but provides a study and a design to fit the individual needs.

If you need professionals for the development of your advertising campaign please…contact us !

If you are “landed” page on our curiosity and the subject was of interest to leave a comment!